Connecting influencers and brands

At TMG we specialise in partnering brands with the most appropriate key opinion leaders.

With our global network of social media influencers and team of marketing experts we target highly-engaged followers with the following services:

  • Brand partnerships
  • Promoted Content
  • Brand Ambassadorship
  • Sponsored Posts
The results were fantastic. It was our best looking Middle Eastern Campaign ever… we have had really, really good levels of engagement. We expect click through of 0.5% on average but with this campaign we were looking at up to 12%.
Gwyn Davies
Head of Tourism Marketing, Westfield

Tried and tested process

  • We perform comprehensive research to identify the right influencers for the the right platform.
  • Our little black book is renowned in the inbound travel industry and is bursting with both micro and macros influencers.
  • Influencers whose tone and audience chimes with that of the brand they will promote.
  • We then manager every step of the influencer marketing campaign, from developing creative concepts to the overseeing of all content activations.
  • Our in-house analytics team evaluates (in real-time) the success of all our campaigns, focusing on engagement and ROI, and provides a final campaign report.

Boosting footfall to your destination

Over the last decade the team at The Tourism Media Group has worked with some of the highest profile brands in retail: Selfridges, Westfield, Estée Lauder, River Island, Hamleys, Harvey Nichols (right and below), Bicester Village, Premier Tax Free (Planet – above) and Global Blue. 

Middle Eastern Influencers
Our network of Middle Eastern influencers, based both in the UK and in-market, is unparalleled.

Weibo & WeChat
Our influencer team in China has leveraged highly-influential Key Opinion Leaders (KOLs) across Weibo and WeChat and other China-only platforms.