Concierges’ preferred source of information

Where London magazine

Established in 1938, Where® is an international media portfolio that connects the tourism industry with a network of hotel concierges and visitors to key European cities.

Where® is available in more than 90 markets worldwide. This includes 46 in the United States, making it the most widely distributed magazine throughout the world’s hotels and visitor venues.

Where® London has been published since 1975 and is available in more than 400 of the finest hotels, 50 luxury serviced apartments, 27 special distribution outlets and 20 private members’ clubs.

Each edition is published and edited locally, offering first-hand, insider information from people who know the city best. Reflecting the dynamic lifestyles of affluent travellers, Where® is a unique platform for targeting this high net worth but hard-to-reach audience.


Distributed in four and five-star hotels, the Where® brand reflects the aspirations of a cultured, discerning and well-travelled visitor.

Special distribution points for Where® London include international embassies, London City Airport, St Pancras International and corporate reception areas.

Digital editions of Where are available in all London hotels that offer a tablet or iPad in their rooms.

Binoy Nair 
Head Concierge, St James Court Hotel

Judith Van Der Heijden 
Chief Concierge, Rosewood London

Joe Rodrigues 
Head Concierge, Sofitel London

Where Junior

Aimed at the younger members of the usual Where audience the magazine is distributed via London’s 4- and 5-star hotels and is handed directly to the children themselves during their stay at the hotel. Packed full of fascinating stories about London, information, puzzles and creative activities as well as maps and guides. It’s a safe and exciting environment that will enable children to get the most out of their time in London.