The official guide to London

London Planner magazine

The Mayor of London and London & Partners official guide to the capital.

Since 1984, London Planner has provided visitors with information in a unique pocket-size format.

Thanks to its unique distribution channels, London Planner reaches thousands of inbound visitors, ahead of their arrival in the city. And with a print run of 100,000 copies, it boasts the largest circulation of all London’s visitor publications. 

Distribution

Some of the new distribution activations to drive people to London are as follows:

  • 3 star hotels
  • Transportation Hubs such as Eurostar lounges, Heathrow, Gatwick & Stansted Airports, Key Railway stations
  • Tourist Information Centres around the UK and London
  • Transport for London Information Centres
  • On board all Big Bus Open Top Buses (the largest Hop On Hop Off fleet in London)
  • Restaurants, Bars and places of Cultural Interest
  • Brand-to-Hand Street Team distribution at Key Tourist Hotspots
  • NEW Digital Circulation Partnership – digital page turning editions are emailed to the entire databases of Southern Railway, Thameslink and Great Northern Railway – the main train operating companies servicing the home counties with
    multiple direct route. 880,000 recipients per edition!